#1 A design team evaluates three different menu icons because they want to know which icon most clearly communicates the “menu” intention to users.

#2 A research team investigates whether a simulated virtual “partner” leads people to work out harder than training alone.

#3 A design team studies relative performance between novice and tech-savvy users.

#4 A design team designs five treadmill games and measures PXI.

#5 Police test dogs vs horses vs robotic ball in riot simulations.

#6 Scientists test tactile pressure detection thresholds.

#7 Researchers study how a game mechanic affects player distance.

#8 Researchers compare review-generated vs manually entered specs on credibility.

#9 Researchers compare IQ to social behavior, sports, and grades.

#10 Researchers compare interactive toys and dog responses.